As the old adage goes, first impressions matter. This sentiment is especially important in the business sector, where labeling has a massive bearing on the establishment’s bottom line. Wrong labeling is likely to bring about a drop in sales, ultimately depriving the business of its full potential.
In the general run of things, a good label sticker is one that effectively communicates all the information deemed paramount by customers. This information could include product details such as ingredients or required dosage. Stickers are also used as unique branding tools designed to market the product and boost its market presence.
Consequently, it is imperative that you find the right sticker manufacturer for your needs. However, given the wide array of options available in today’s market, you might find yourself in a sticky position picking the most ideal manufacturer for your individual needs. Below is a list of factors that you should consider to ensure you make the right choice.
Sticker Options
To choose the right manufacturer, you need to first understand the basics of this branding industry. This primarily includes details of how you can buy the stickers and materials used in their manufacture.
Materials Used
Like any other finished product, you need to choose stickers made from the highest quality materials to derive the most value from your purchase. Essentially, the higher the material quality, the better the sticker’s aesthetic value and durability.
Most sticker manufacturers use paper or PP (polypropylene) to manufacture label stickers. The former involves adding a sticky substance to the material’s backend, while the latter offers a more versatile option as it is a thermoplastic polymer. As expected, PP offers higher durability and adhesive properties than paper. However, the paper could also feature variations such as satin or gloss coatings for enhanced performance.
Buying Your Stickers
In addition to the material, you should also consider in what form you would like to receive your labels. There are three main options, namely, on a continuous sheet, die-cut stickers, or stickers on a roll. Die-cut stickers are shaped and delivered separately, while continuous sheet stickers are printed out on an A-size folio with pre-cut shapes. Lastly, label stickers on a roll are self-adhesive printouts presented in a wound roll.
Factors to Consider When Choosing the Right Sticker Manufacturer
Choosing the right sticker manufacturer has everything to do with the company’s proficiency and track record. In specific, you need to take into consideration certain factors.
Experience
Although it would be unfair to write out novice sticker manufacturers, it would be safe to assert that experienced manufacturers are better placed to meet your individualized needs. With several years on the job, such manufacturers can easily identify issues before they arise and find creative ways to save you time and money. More importantly, they have the technical capability to manufacture in bulk.
Budget
It is also important to choose a sticker manufacturer that is willing to work within your budget. Ideally, it is integral to ensure you get high-quality stickers while retaining your business’s profitability.
Turnaround Time
Delays in sticker manufacturers are detrimental to any business. Not only will you be forced to delay rolling out your products, but it will also negatively impact your bottom line. Make sure to pick a manufacturer hailed for its quick turnaround time. Look out for customer reviews and ask around for referrals.
By and large, finding the right manufacturer is a fundamental tenet of your business. ID Images is among the most highly rated sticker manufacturers around and a good place to start your search. Not only do we provide you with the products but also all the marketing know-how needed to boost your business, making us the most ideal sticker manufacturing partner for your setup.
